Unieuro è senza dubbio la prima azienda italiana per numero di negozi operante nel settore della vendita di elettrodomestici. Nel corso degli anni l’azienda ha sviluppato uno store online integrato capace di soddisfare le esigenze di ogni cliente. La capacità d’innovazione dell’azienda passa anche attraverso il linguaggio, famose infatti sono le sue campagne digitali.
Volantino Unieuro: sconti, offerte e promozioni
Un altro punto di forza dell’azienda è la frequenza di pubblicazioni delle promozioni. Regolarmente infatti è possibile vedere offerte a tema all’interno del volantino Unieuro. Alcuni esempi? Il Fuori tutto è dedicato alle offerte su telefonia, informatica e piccoli elettrodomestici; il Black friday a sconti su tutto l’inventario; il Cyber Monday è un’ulteriore possibilità di vedere prodotti tecnologici in offerta: tv, lavatrici, soundbar, smartwatch e elettronica. Insomma, il volantino Unieuro ha sempre grandi offerte al suo interno.
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// Pointers
var shop_info_el = info_window_el.querySelector('vf-shop-info')
var leaflets_el = info_window_el.querySelector('vf-leaflets')
var leaflets_browser_el = info_window_el.querySelector('vf-leaflets-browser')
var up = info_window_el.querySelector('a[href="#up"]')
var down = info_window_el.querySelector('a[href="#down"]')
var leaflet_idx
var leaflets_no
up.onclick = function ( e )
{
if ( leaflet_idx > 0 )
{
--leaflet_idx
leaflets_el.setAttribute('data-slot', leaflet_idx)
}
else
{
//console.warn('reached the top...')
//this.classList.add('disabled')
}
if ( e )
e.preventDefault()
return false
}
down.onclick = function ( e )
{
if ( leaflet_idx + 1 < leaflets_no )
{
++leaflet_idx
leaflets_el.setAttribute('data-slot', leaflet_idx)
}
else
{
//console.warn('reached the bottom...')
//this.classList.add('disabled')
}
if ( e )
e.preventDefault()
return false
}
var slideshow_handle
var FREQUENCY = 4000
function doSlide ()
{
if ( ++leaflet_idx == leaflets_no )
leaflet_idx = 0
leaflets_el.setAttribute('data-slot', leaflet_idx)
//console.warn('slide:', leaflet_idx )
slideshow_handle = setTimeout( doSlide, FREQUENCY )
}
leaflets_browser_el.onmouseenter = function ()
{
// Stop the slideshow...
//console.log('stop the slideshow')
clearTimeout( slideshow_handle )
}
leaflets_browser_el.onmouseleave = function ()
{
// Restore the slideshow...
//console.log('restore the slideshow')
slideshow_handle = setTimeout( doSlide, FREQUENCY )
}
function generateTimeTable ( raw_data )
{
var parsed
// Don't try to parse if there is nothing to be parsed...
if ( raw_data )
{
parsed = raw_data
.replace( /\bchiuso\b/ig, '|×|' )
.replace( /lu\S+/ig, 'Lu' )
.replace( /ma\S+/ig, 'Ma' )
.replace( /me\S+/ig, 'Me' )
.replace( /gi\S+/ig, 'Gi' )
.replace( /ve\S+/ig, 'Ve' )
.replace( /sa\S+/ig, 'Sa' )
.replace( /do\S+/ig, 'Do' )
.replace( /\bdal\b|\bal\b|\bda\b|\ba\b|\bdalle\b|\balla\b|\balle\b|\be\b/ig, '' )
.replace( /\n+/g, ' ')
.replace( //g, ' ' )
.replace( /\s*\/\s*/g, '|')
.replace( /(\d)([a-z])/ig, '$1 $2')
.replace( /(\d)[\.,](\d)/g, '$1:$2')
.replace( /\s(\d)([^\d])/g, ' 0$1$2')
.replace( /\s+/g, ' ' )
.replace( /(\d)\s+(\d)/g, '$1 - $2')
.replace( /\s+([|-])\s+/g, '$1')
.replace( /\s+/g, '')
.replace( /([a-z])(\d)/ig, '$1|$2')
.replace( /(\d)([a-z])/ig, '$1|$2')
.replace( /([a-z])([A-Z])/g, '$1|$2')
.replace( /\-/g, '|')
.replace( /\|+/g, '|')
.replace( /\|$/g, '')
}
else
{
parsed = '×'
}
return '
' + parsed + '
'
+ '
'
+ '
'
+ '
Lun
'
+ '
Mar-Ven
'
+ '
Sab-Dom
'
+ '
'
+ '
'
+ '
10-13
'
+ '
10-13
'
+ '
chiuso
'
+ '
'
+ '
'
+ '
chiuso
'
+ '
15-18
'
+ '
chiuso
'
+ '
'
+ '
'
}
function goToPvLog(log) {
//console.log(log);
ga('send', 'event', 'Apertura itinerario Google Maps', 'Click', log);
}
// returns html string
function generateShopInfo ( shop, n )
{
var logo_url = vf.app.data.catena.logo.pin
var shop_google_dest = 'https://maps.google.com/maps?daddr=' + shop.address.replace(new RegExp(" ", 'g'), "+") + "+" + shop.city.name.replace(new RegExp(" ", 'g'), "+")
var html = ''
+ '
' + shop.name + '
'
//+ '
' + shop.insegna_pv + '
'
+ '
' + shop.address + '
'
+ '
' + shop.city.name //+ ' (' + shop.sigla_pro + ')
'
+ '
' + shop.phone + '
'
//+ '
' + ( shop.orari_pv || 'ND' ) + '
'
//+ generateTimeTable( shop.orari_pv )
+ 'Vai al Negozio '
switch ( n )
{
case 0:
html += '
nessun volantino attivo
'
break
case 1:
html += '
1 volantino attivo
'
break
default:
html += '
' + n + ' volantini attivi
'
}
return html //'
' + JSON.stringify( pv_data, null, 3 ) + '
'
}
// returns html string
function generateLeaflets ( leaflets )
{
var html = leaflets.reduce( function ( html, v )
{
if (v.type == "ClickToStoreLeaflet" && !v.slide_to_store_campaign) {
var link = v.external_url
var target = "_blank"
} else {
var retailer_slug = PQ2VFRetailers(vf.app.data.catena.slug);
var link = retailer_slug
+ '/' + vf.app.data.catena.section_slug + '-' + retailer_slug
+ '/' + vf.app.data.catena.section_slug + '-' + v.id
var target = "_self"
}
var item
= ''
+ ''
+ ''
+ ''
+ ''
+ ''
+ ''
+ ''
+ ''
+ ''
return html.concat( item )
}
, '' )
return html
//return '
' + JSON.stringify( vol_data, null, 3 ) + '
'
}
// Data passed to this function is the pv.data attached to the marker.
// Initialize the map
function initializeMap ( icons )
{
var marker_bounds
var map_center
var mapOptions
var info_window
var info_window = new google.maps.InfoWindow({ content: info_window_el })
function updateInfoWindow ( marker ) {
data = marker.data
$.post('ajax/getLeafletsByStores', {store_id: data.id}).done(function(reply) {
storeLeaflets = JSON.parse(reply);
var shop_info_html = generateShopInfo( data, storeLeaflets.length )
shop_info_el.innerHTML = shop_info_html
var leaflets_html = generateLeaflets( storeLeaflets )
leaflets_el.innerHTML = leaflets_html
leaflet_idx = 0
leaflets_no = storeLeaflets.length
leaflets_el.setAttribute( 'data-slot', leaflet_idx )
// Start the slideshow (only if we have more than one leaflet to show)
if ( leaflets_no > 1 )
{
slideshow_handle = setTimeout( doSlide, FREQUENCY )
}
switch ( leaflets_no )
{
case 0:
// Hide the whole vf-leaflets-browser
info_window_el.className = 'none'
break
case 1:
// Hide the ▲ and ▼ anchors
info_window_el.className = 'no-slide'
break
default:
info_window_el.className = ''
}
info_window.open( map, marker )
})
}
gmap.updateInfoWindow = updateInfoWindow
function closeInfoWindow ()
{
// Clear timer
clearTimeout( slideshow_handle )
// Close it.
info_window.close()
}
gmap.closeInfoWindow = closeInfoWindow
//! Fires also when the info_window is not visualized
google.maps.event.addListener( info_window, 'content_changed', function ()
{
//console.warn( 'the infoWindow content did change' )
})
//! Do not use to update the content.
google.maps.event.addListener( info_window, 'domready', function ()
{
//console.warn( "the info_window\'s DOM is ready! (executed each time the info_window is displayed)" )
})
//! This event is not triggered when I programmatically close the infowindow.
google.maps.event.addListener( info_window, 'closeclick', function ()
{
// Invoke the cleanup routine.
closeInfoWindow()
window.history.replaceState( null, '', location.pathname + location.search + '#mappa' )
})
marker_bounds = new google.maps.LatLngBounds()
vf.app.data.puntivendita.forEach( function ( pv, i )
{
var latlng
var marker
latlng = new google.maps.LatLng( +pv.latitude, +pv.longitude )
marker_bounds.extend( latlng )
marker = new google.maps.Marker(
{
position: latlng,
title: pv.name,
zIndex: i
})
// Store the information of the pv directly into the marker.
// Still missing the details about the "volantini" to be shown in the infoWindow
marker.data = pv
// Setup some listener on the marker
google.maps.event.addListener( marker, 'click', function () {
// Close the infowindow if already opened.
if ( info_window.map === map )
{
closeInfoWindow()
}
var log = 'Click sul punto vendita ID: ' + pv.id +', Nome: ' + pv.name + ', Catena: ' + vf.app.data.catena.name;
ga('send', 'event', 'Apertura mappa su punto vendita', 'Click', log);
// rewrite history
window.history.replaceState( null, '', location.pathname + location.search + '#mappa-' + pv.id )
updateInfoWindow( this )
})
// Make it front-most on rollover, only if the info_window is not visualized.
google.maps.event.addListener( marker, 'mouseover', function ()
{
if ( info_window.map == null )
marker.setZIndex( markers.length )
})
markers.push( marker )
})
map_center = marker_bounds.getCenter()
mapOptions =
{
zoom: 8,
center: map_center,
scrollwheel: true,
panControl: false,
zoomControl: true,
zoomControlOptions:
{
style: google.maps.ZoomControlStyle.LARGE,
position: google.maps.ControlPosition.LEFT_CENTER
},
mapTypeControl: false,
scaleControl: true,
streetViewControl: false,
overviewMapControl: false
}
map = gmap.map = new google.maps.Map( gmap.el, mapOptions )
//console.log('new google maps')
// Process each marker ad assign to the map
markers.forEach( function ( marker )
{
marker.setMap( map )
marker.setIcon( vf.app.data.catena.logo.pin )
})
// marker Tu sei qui
var latlng
var whereIAm
var vfLocation = decodeURIComponent(getCookie("vf_location"));
if (vfLocation) {
var locationCookie = JSON.parse(vfLocation);
latlng = new google.maps.LatLng(+locationCookie.lat , +locationCookie.lng)
marker_bounds.extend( latlng )
whereIAm = new google.maps.Marker(
{
position: latlng,
icon: null,
title: "Tu sei qui!",
zIndex: markers.length + 1
})
var infoWhere = new google.maps.InfoWindow({ content: 'Tu sei qui!' })
google.maps.event.addListener( whereIAm, 'click', function ()
{
// Close the infowindow if already opened.
if ( info_window.map === map )
{
closeInfoWindow()
}
infoWhere.open( map, this )
})
// Make it front-most on rollover, only if the info_window is not visualized.
google.maps.event.addListener( whereIAm, 'mouseover', function ()
{
if ( infoWhere.map == null )
whereIAm.setZIndex( markers.length + 1 )
})
whereIAm.setIcon(null)
whereIAm.setMap(map)
}
//console.warn('BEFORE FITBOUNDS')
map.fitBounds( marker_bounds )
//console.warn('JUST AFTER FITBOUNDS')
JUST_INITIALIZED = true
// Close the infoWindow if it is open when clicking on the map.
google.maps.event.addListener( map, 'click', function ()
{
if ( info_window.map == null )
{
//console.warn('not open')
}
else
{
closeInfoWindow()
window.history.replaceState( null, '', location.pathname + location.search + '#mappa' )
}
})
// Do something only the first time the map is loaded
google.maps.event.addListenerOnce( map, 'idle', function()
{
gmap.container.setAttribute( 'data-zoom', 14 )
last_center = map.getCenter()
})
// Too costly. do it on "idle"
google.maps.event.addListener( map, 'idle', function()
{
//console.warn( Date.now(), 'updating last known center' )
last_center = map.getCenter()
})
// Is this really necessary?
window.addEventListener( 'resize', function ()
{
google.maps.event.trigger( map, 'resize' )
// Lock position on resize to the last known center...
map.setCenter( last_center )
}
, false )
// √ Done (hopefully)
gmap.INITIALIZED = true
// ! call the callback if set
if ( __cb__ )
{
__cb__()
__cb__ = null
}
}
// Async script loading
function loadScript()
{
var script = document.createElement('script')
script.type = 'text/javascript'
script.src = 'https://maps.googleapis.com/maps/api/js?v=3.exp'
+ '&callback=initializeGoogleMaps&key=AIzaSyABlhIDEeZ-GiU9XfFYcQMAcePg1LCz0qQ'
document.body.appendChild( script )
}
// Lazy initialization... (script callback)
// Definiamolo global con nome randomico e cancelliamolo subito dopo creazione.
console.warn('Random callback name:', (+Math.random().toFixed( 16 ).slice( 2 )).toString(16) )
//
function initializeGoogleMaps()
{
if ( gmap.INITIALIZED )
{
//console.warn( '(initializeGoogleMaps) Google Maps already initialized' )
return
}
// Preload the icons and initialize the map.
preloadMarkerIcons( initializeMap )
// Mark it as initialized
//gmap.INITIALIZED = true
}
gmap.initialize = function( cb )
{
if ( gmap.INITIALIZED )
{
//console.warn( '(initializeGoogleMapsLazy) Google Maps already initialized' )
cb && cb()
return
}
__cb__ = cb
loadScript()
}
gmap.gotoPuntoVendita = function ( pv )
{
//console.log(marker);
//console.log(pv);
// Find the marker.
var marker = markers.filter( function ( marker )
{
return marker.data === pv
})[0]
// Center the map on the marker...
map.setCenter( marker.position )
google.maps.event.trigger( marker, 'click' )
}
// Invoked from the ctrl when closing via the logo/close
gmap.close = function ()
{
gmap.closeInfoWindow()
}
gmap.markers = markers
vf.app.gmap = gmap
-->
Migliora la tua posizione
Volantino e offerte Unieuro
Rivoli e dintorni
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